What’s the first page you read when you find a new company and want to learn their story?
If you’re like a lot of folks, it’s the company’s about us page.
Those pages, usually found in the footer navigation on most business sites, are powerful pieces of an effective website content strategy. However, they’re sometimes overlooked, too.
When they’re written well, they can help your company show off its personality, differentiate itself from the competition, and leave a positive impression on potential customers.
So, why ignore those potential benefits when you can do it right and reap the rewards?
That’s exactly what this post will show you how to do. Here’s a quick summary of what you’ll find:
Plus, you’ll get a free template to expedite your process.